How Tanjung Rhu Resort Turned Around
One of the pioneer luxurious resorts in Langkawi, the Tanjung Rhu Resort has become a household name for many who have been visiting the island since the 1990s.
Some people ask how, after all these years, the Tanjung Rhu Resort became one of Langkawi’s favourite beach resorts. Well, the credit goes mainly to Aariana Hospitality International, which took over the resort’s management in September 2018.
Turning Tanjung Rhu Resort Around
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| The courtyard of the resort is seen from the main lobby. |
Having visited this resort several times in early 2000, I have always considered the Tanjung Rhu Resort one of the select and exclusive resorts in Langkawi Island.
The reason is probably the pristine location, away from the hustle and bustle of Langkawi’s Cenang and Pantai Kok areas. To me, the Tanjung Rhu Resort has always been one of the luxurious 5-star resorts that predate many new hotels and resorts in Langkawi. The 136-room resort was under one primary management until trouble arose, and the property went into receivership.
Currently, are 71 rooms available: an all-day dining restaurant called Sands, a fine-dining restaurant called Chef’s Table, two pool bars and a cafe, a Mandara Spa, and a new sports bar called Saffron, which opened in January 2020.
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| Reginald is doing his rounds at the resort while Ameran, the RM, is seen at the back. |
The main objective was to raise the resort’s value to secure a potential buyer, and to date, Aariana Hospitality International has achieved the impossible by increasing the property’s value. From the first time I visited the resort in November and another follow-up in January 2020, I saw huge improvements implemented throughout the resort.
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| The iconic stand-alone beach chairs and parasol of the Tanjung Rhu Resort. |
This included cost savings from lighting systems to staffing and constant management meetings that would be a nightmare for most resorts.
However, due to the task’s importance, everyone was on board with what needed to be done to achieve the goals. During the initial visit, I reviewed the Tanjung Rhu Resort based on my experience there.
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| Reginald is busy on the phone, a common sight at the resort. |
Who is Aariana Hospitality International?
Reginald Thomas Pereira helms the group and is an ASEAN-based hotel management company. They are a pure Malaysian company, thus making it very easy for locals to deal with.
Aariana Hospitality International was established in 2013, and each director has decades of experience. The company specializes in hotel management and consultancy as its primary business. Other areas of expertise include talent search, training, professional certification, people development, and hotel mergers and acquisitions.
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| A Google Map showing the location of the Tanjung Rhu Resort. |
Where is the Tanjung Rhu Resort Located in Langkawi?
The resort is located in the Tanjung Rhu area of Northeast Langkawi on private land, which totals over 1,200 acres of pristine mangroves and coastal wetlands.
The significant part about the location is that it is away from the main touristy areas of Langkawi, and the resort boasts its white-sand beach stretching a whopping 1.2 kilometres. To reach the resort from the Kuah or Pantai Cenang area, you need to use Road 112 and then Road 111.
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| The beautiful beach is opposite the Tanjung Rhu Resort. |
Conclusion
While it has been a decade since I last visited the Tanjung Rhu Resort, my conclusion is that under Reginald from Aariana Hospitality International’s leadership, the resort has definitely undergone a major turnaround.
If you plan a vacation here, don’t be surprised to see Reginald walking around the resort. He firmly believes in management by walking and observing, day or night.
I hope you enjoyed this article on how Tanjung Rhu Resort turned around. The place still looks great, the staff is professional, polite, and friendly, and the resort’s location is still considered one of the best on Langkawi Island.
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