Visit Malaysia Year 2014 or VMY2014 Logo Revealed
The Visit Malaysia Year 2014 or VMY2014 Logo was revealed unofficially as of 10th March 2013 by the Tourism Ministry.
This VMY14 logo was seen by chance on one of the websites here in Malaysia and it has been watermarked by me as it is still unofficial until announced by the Ministry of Tourism Malaysia.
Right now, it is looking quite simple and plain compared to the previous logos done to promote tourism in Malaysia.
Visit Malaysia Year Logo
The star in the middle is a 14 pointed star which most likely indicates the states in Malaysia that probably include Putrajaya, the federal territory.
However, there is also Kuala Lumpur and Labuan which are federal territories therefore, I am waiting to see the explanation of this when they officially launch the VMY2014 Logo.
Again, I cannot wait to hear it from the authorities when the time comes. The font seems like a modern feel to the entire campaign by using the lower keys, therefore, I hope that they follow suit with the overall campaign when it is launched.
Old Visit Malaysia Year Logos
Below are the previous Visit Malaysia Year Logos which were done three times since 1990. Note that there were two different logos for Visit Malaysia 2007 where the ‘Celebrating 50 Years of Nationhood’ tag line was the original one. I am still unsure about the second logo.
As they embarked on an aggressive campaign, the amazing success of Visit Thailand
Year 1987 put Thailand on the international tourist map.
The
total tourist arrivals in Thailand increased 23% with total revenues
(1987 – 1989) about US$230 million compared to the previous year which many ASEAN countries saw potential in this.
The first Visit Malaysia Year 1990 campaign was a huge success where the country received 7.4 million tourist arrivals in total compared to 4.8 million tourist arrivals in 1989.
The growth was about 56% and the tourism ministry was very happy with that. The following campaign was done again in 1994 using back the same logo.
Welcomes the World”.
Malaysia wanted to be known as a tourism destination with first-class service, quality, friendly and hospitable.
The objectives of the VMY 2007 campaign were:
- To promote Malaysia more aggressively in the international markets.
- To increase the number of tourist arrivals.
- To encourage tourists to stay longer and spend more.
- To showcase Malaysia’s unique attractions and diversity.
- To raise local awareness and appreciation of Malaysia’s tourism attractions to stimulate domestic tourism.
Other countries in ASEAN that took advantage of the “Visit” campaign in the last two decades were;
- 1987 Visit Thailand Year
- 1988 Visit Fiesta Island (Philippines)
- 1990 Visit Malaysia Year
- 1991 Visit India Year
- 1992 Visit ASEAN Year
- 1994 Visit Indonesia Year
- 1994 Visit Malaysia Year
- 1994 Visit Korea Year
- 1996 Visit Myanmar Year
- 1997 Visit China Year
- 1997 Visit India Year
- 2003 Visit Philippines Year
- 2004 Visit Taiwan Year
- 2007 Visit Malaysia Year
- 2008 Visit Thailand Year
- 2009 Visit Indonesia Year
- 2014 Visit Malaysia Year
In January 2013, the tourism ministry made the official VMY 2014 launch at Bukit Jalil Stadium in Kuala Lumpur where the Visit Malaysia Year 2014 Theme Song was revealed which was sung by local Malaysian rock queen, Ella.
The current tourism minister, Datuk Seri Ng Yen Yen has also mentioned that the country hopes to see a rise in the arrival to 28 million visitors from the current 25 million in 2012.
Conclusion
Right now, we can only wait for the Tourism Ministry of Malaysia to make the official announcement for the Visit Malaysia Year 2014 or VMY2014 Logo.
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