MyFest 2015
Not only general festivals are showcased but anything that is in the form of a festival will be part of the Year of Festivals 2015 around Malaysia. There will be a roadshow going on for awareness locally and also internationally where MyFest 2015 will hopefully encourage the visitors to stay longer in Malaysia. As this is also a national mission, MyFest 2015 has a theme called “Endless Celebrations”.
The MyFest 2015 Roadshow will start on the 21st October and end on the 16th December 2014. This roadshow will travel from state to state around Malaysia for awareness.
MyFest 2015 Rationale
Officially on the 21st of October 2014, the Ministry of Tourism Malaysia announced that the year 2015 will be known as the Malaysia Year Of Festivals (MyFest) 2015. The MyFest 2015 campaign will continue to boost the tourism sector and ensure that the Malaysian tourism industry remains robust after the Visit Malaysia Year 2014 campaign. As Malaysia is blessed with various cultures, the new campaign seeks to showcase and celebrate Malaysia’s bountiful, diverse cultures and various festivities.
The MyFest 2015 campaign also seeks to maintain Malaysia as the top-of-the-mind tourist destination with a target of receiving 29.4 million tourist arrivals and RM89 billion tourist receipts. The campaign will complement the Malaysia Tourism Transformation Plan (MTTP:2020:36:168) where the country has set a target of 36 million tourist arrivals with RM168 billion tourist receipts in the year 2020.
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MyFest 2015 Logo |
MyFest 2015 Logo Rationale
The design for Malaysia Year of Festivals 2015 logo depicts a traditional musical instrument known as the Rebana Ubi. The drum is a musical instrument which can be associated with Malaysia’s multicultural society, in line with the spirit of 1Malaysia. Therefore, the logo design reflects an important part of the country’s heritage, traditions and culture.
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Various festivals and celebrations can be found throughout Malaysia |
Among the notable festivals held throughout Malaysia are;
- New Years Day (1st January 2015)
- Thaipusam (3rd February 2015)
- Chinese New Year (19 & 20 February 2015)
- Wesak Day (3rd May 2015)
- Kaamatan (30 & 31 May 2015)
- Gawai (1 & 2 June 2015)
- Hari Raya (17 & 18 July 2015)
- Merdeka Day (31st August 2015)
- Malaysia Day (16th September 2015)
- Deepavali (10th November 2015)
- Christmas (25th December 2015)
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Some of the multi-cultural Malaysians |
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Indian performers during a Deepavali festival in Malaysia |
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