Discover Thainess

Discover Thainess 2015 was launched with a massive bang in Bangkok on January 15, 2015, as part of a global campaign. However, upon examining this campaign, it appears that a full year of activities has been planned to help bring visitors back to Thailand. The photos alone showed that it was an awe-inspiring campaign.

Launched by Thailand’s Prime Minister, General Prayut Chan-o-cha, the grand opening of the “2015 Discover Thainess” global tourism marketing campaign was presented in a spectacular parade in the centre of Bangkok, featuring vibrant colours and creating beautiful memories for visitors.

The Thai Prime Minister quoted “Thainess represents the unique character of Thailand, which embodies centuries-old cultural values and social practices. The upholding of the three main pillars – the nation, religion and the monarchy, the preservation of Thai traditions and culture; such as, Thai arts and ‘the wai’ or the Thai greeting and show of respect, as well as the friendly nature of the Thai people, form part of “Thainess” and make Thailand very unique as a nation.”

Prime Minister General Prayut also added, “The Thai government appreciates TAT, the Ministry of Tourism and Sports and all stakeholders for helping to promote the country’s unique cultural treasures and the Thai way of happiness to be passed onto international visitors. At the same time, this campaign will help strengthen the pride of the Thai people, and encourage stronger participation in the preservation of our heritage and culture for the coming generations.”

Amazingly, the Discover Thainess parade was encapsulated in six spectacular processions, stretching over 3.5 kilometres through central Bangkok. Leading the opening parade was a 12-meter replica of the royal barge Supannahong, which represents the power and glory of the Thai monarchy. It was followed by floats telling stories from the Thai epic, the Ramakien.

A second procession elaborately showcased some of the kingdom’s many regional festivals, such as the New Year Songkran festival and alms-giving traditions from the North.

At the same time, other parades highlighted more vibrant elements of Thai culture, such as silk making, Thai cuisine, Muay Thai boxing, and other fun and traditional activities that the kingdom has to offer.

The evening culminated in the final procession, called the “Smiles of Siam,” which celebrates the irrepressible happiness and hospitality of the Thai people.

H.E. Kobkarn Wattanavrangkul, Minister of Tourism and Sports said, “The procession marks the beginning of a year of activities inviting tourists to celebrate and share in elements of “Thainess” throughout Thailand, including the 12 hidden gems, or provinces that are renowned for their unique history, culture and lifestyle, as well as the 22 best places to see beautiful flowers in the country. In addition, at least one significant event will take place every month at various locations up and down the country to coincide with popular regional festivals.”

Many of these large festivals are uniquely Thai, having been celebrated by the locals for centuries, but new events celebrating Thainess have also been arranged.

Highlights over the “Discover Thainess” year will include the famous Muay Thai festival in March, the nationwide Songkran Festival in April, the Queen of Silk Festival in August and the national Loi Krathong Festival in November.

Coinciding with the grand opening of the “2015 Discover Thainess” campaign is the Thailand Tourism Festival (TTF), which was held at Bangkok’s Lumpini Park from 14-18 January.

This year, the festival marks its 35th anniversary and will attract hundreds of local and international tourists to discover the latest developments in the kingdom’s hospitality and travel industries.

TAT Governor Mr. Thawatchai Arunyik said, “The processions through the heart of Bangkok are a great way to kick-start the “2015 Discover Thainess” campaign. By giving a colourful taste of the Thai festivals and traditions and showing to visitors the nation’s infinite variety, we are encouraging them to explore our country and culture

What is more, because the event is taking place at the same time as the TTF, many tourists will be able to experience “Thainess” through the observation and participation in various activities available at the five-day festival.”

Conclusion

For the year 2015, Thailand expects the number of international arrivals to rise by 13 per cent to 28 million and revenue from foreign visitors to increase by 16 per cent to 1.35 trillion Baht, with the assistance of the Discover Thainess 2015 global program.