MATTA Fair 2016
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Customers at one of the leading travel agents booth during the Matta fair |
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Visitors to the Japan National Tourism Board’s booth at the Matta Fair |
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The large crowd at the Tourism Malaysia booths during the Matta Fair |
The Matta Fair 2016 will also see more participation from local and foreign tourism boards going all out to promote their state or country. Tourism Malaysia always makes the biggest headline with am extremely huge area in the domestic hall with over 100 booths offering local domestic travel packages. In 2015, Tourism Malaysia launched ‘Dekat Je’, a travel campaign targeting Malaysians and also foreigners to travel around Malaysia. This was also in line with the fall of the Malaysian Ringgit in July where traveling to the UK or USA was not cost effective for many people.
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Muslim Packages being sold at the Matta Fair |
Muslim travel packages are one of the very hot products with many local travel agents offering various Muslim Travel Packages to all parts of the world. Even the big travel agents see this as a growing lucrative business where they have created special divisions just for this. When you explore the international hall, you will see this easily.
Another highlight last year was also the Umrah Package aection which was hosted at Hall 1M above the international hall. Here, specialized travel agents selling Umrah Travel Packages were put together for those wanting to perform the Haj in Mecca.
Matta Fair International Tourism Boards
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Malaysia Airlines air tickets being sold at the travel fair |
MATTA Fair Photos
Below are random photos taken during the last Matta Fair in September, just to give you an idea of how the travel fair looks like together with basic captions included. Click on the photos to see a larger image.
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The main entrance for the Matta Fair 2015 |
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Tourism Malaysia’s official mascot, the Proboscis Monkey and the Dekat Je Campaign |
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Sabah Tourism Board’s impressive booth and characters |
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Sarawak Tourism Board was equally impressive with their gimmick |
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Legoland had brought their latest show to the fair |
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A general view of the International Hall during the fair |
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Malaysian Island Packages being sold at a deal |
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This was on the 1st day, so the crowd was still mild |
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Macau Tourism, a regular at the fair |
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The most creative booth goes to Korea Tourism with their double deck booth |
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Japan National Tourism Board’s booth at the fair, very popular area |
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Various mascots are seen all over the fair |
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Sabah Tourism Booth, a popular place for locals and foreigners |
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Taiwan Tourism, always a hit at the Matta Fair |
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One of the leading local Malaysian tour companies goes Pink for the fair |
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A couple of tour agents wearing the ‘Standing Strong’ t-shirts from Sabah during the opening |
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Turkish girls in traditional costume at the Turkey Tourism booth |
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Malaysian Theme Parks were all out to capture the year end crowd |
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Various Sabah climbing packages to the mountains |
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Staff from the Sarawak Tourism Board awaiting visitors |
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Sri Lanka Tourism had an official launch during the 1st day of the Matta Fair 2015 |
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Interesting theme park characters brought to the travel fair to impress the crowds |
Date: 11.13 March
Venue: PWTC, KL
Time: 10am to 9pm
Another piece of great news is that the Sunway Putra Mall which opened in May 2015 after undergoing a major renovation which took almost one full year. This is one of the places where consumers and event vendors go for their food hunt or coffee fix as they have some great outlets there and also a fantastic food street on the top floor. So, you now have the luxury of doing two-in-one while you attend the fair.
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