alitrip-malaysia-tourism-pavilion Alitrip Malaysia Tourism Pavilion

The Malaysian Prime Minister launched the Alitrip Malaysia Tourism Pavilion, or Alitrip MTP, on 4 November 2016. This e-marketplace, a local online travel agent (OTA) in China, aims to allow Chinese travellers to access Malaysia’s travel and tourism products.

AliTrip was also created by Chinese e-commerce giant Alibaba Group and will be managed and operated by Beijing Xinlian Mobile Technology, which was appointed by Alibaba and endorsed by Tourism Malaysia.

Alitrip Malaysia Tourism Pavilion

Alitrip MTP provides an excellent platform for Malaysian travel trade players to engage directly with Alibaba’s 100 million active online travel products customers.

Malaysian tourism merchants promote and offer travel products and services directly to Chinese travellers via Alitrip MTP, including local tour and hotel packages (with or without flight tickets), shopping and dining mobile vouchers, local attraction and event tickets, and local transportation and communication services.

Tourist Arrivals from China to Malaysia in 2015

In 2015, tourist arrivals from China to Malaysia increased by 4%, reaching 1.68 million against 1.61 million in 2014. The first eight months of 2016 already recorded a 26.3% growth in arrivals from the Chinese market, with 1.4 million tourists.

Malaysia is now gearing up to achieve 2 million Chinese arrivals by the end of this year and 8 million by 2020. Therefore, the Alitrip Malaysia Tourism Pavilion couldn’t have come at a better time for the country to achieve this ambitious target.

The Prime Minister of Malaysia encouraged Chinese tourists to visit the country as it is now easier for them to travel to the country due to the relaxed visa requirements. The visas were supposed to expire by the end of 2016 and have now been extended until 31 December 2017.

alitrip-najib-jack-ma-malaysia Alitrip Malaysia Tourism Pavilion

Najib Razak and Jack Ma in Beijing. Picture courtesy of Twitter/Bernama.

The Prime Minister launched the Alitrip Malaysia Tourism Pavilion at the China World Hotel in Beijing on the 4th of November 2016, where the event was graced by;

Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz
Alibaba Group Executive Chairman Jack Ma
Ambassador of Malaysia to China Dato’ Zainuddin Yahya
Secretary General of the Ministry of Tourism and Culture Malaysia, Tan Sri Dr. Ong Hong Peng
Tourism Malaysia Chairman Dato’ Dr. Siew Ka Wei
Tourism Malaysia director-general Datuk Seri Mirza Mohammad Taiyab
Prime Minister’s Special Envoy to the People’s Republic of China Tan Sri Ong Ka Ting
Alitrip President and Alibaba Group Vice President Li Shaohua

Conclusion

Alitrip Malaysia Tourism Pavilion, or Alitrip MTP, is a local Chinese platform where everything is in Mandarin. It is targeted at local Chinese consumers who want to book tickets for flights and many other things, as well as ground packages for travel and tourism.

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