Tourism Malaysia Arrival Statistics 2019
In 2019, Malaysia managed to record a 2.4 percent growth in tourism receipts totaling RM86.14 billion. In 2018, the total receipts were RM84.1 billion.
This was thanks to the early build-up campaign to Visit Malaysia 2020 and various marketing strategies that have been done by Tourism Malaysia.
Tourism Malaysia Arrival Statistics 2019
The tourism arrivals have been slowly increasing last year, and it was heading towards the set target arrivals for the Visit Malaysia Year 2020.
Originally, Tourism Malaysia was confident that the country would welcome a total of 30 million tourist arrivals for 2020 with a whopping RM100 billion in tourist receipts.
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| KLCC in Kuala Lumpur is one of the most visited places for tourists. |
Visit Malaysia Campaigns from 1990 to 2020
Below are all the Visit Malaysia Year and a one-off campaign that has taken place from 1990 until today. Also included are the tourism taglines and the tourism arrivals for that year.
- Visit Malaysia Year 1990 – “To Know Malaysia is to Love Malaysia” 7.4 million in tourist arrivals.
- Visit Malaysia Year 1994 – “Fascinating Malaysia. Naturally More” 10.22 million in tourist arrivals.
- Visit Malaysia Year 2007 – “Malaysia Truly Asia” 20.97 million in tourist arrivals.
- Visit Malaysia Year 2014 – “Celebrating 1Malaysia Truly Asia” 28.8 million in tourist arrivals.
- Malaysia Year of Festivals 2015 – “Endless Celebrations” 25.7 million tourist arrivals.
- Visit Malaysia Year 2020 – “Visit Truly Asia Malaysia” Targeting 30 million tourism arrivals.
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| Tourists arriving at one of the local airports in Malaysia. |
The Malaysia Tourism Promotion Board or Tourism Malaysia announced the statistics which are;
- Per capita expenditure rose by 1.3 percent to RM3,300 from RM3,257
- Average Length of Stay (ALOS) climbed by 0.9 nights to 7.4 nights
- Overall Tourist Expenditure in Malaysia: Asean Region – RM43.72 billion
Top Ten International Tourist Arrivals to Malaysia;
- Singapore – 10,163,882
- Indonesia – 3,623,277
- China – 3,114,257
- Thailand – 1,884,306
- Brunei – 1,216,123
- India – 735,309
- South Korea – 673,065
- Japan – 424,694
- The Philippines – 421,908
- Vietnam – 400,346
Average Length of Stay in Malaysia by Tourists;
- West Asia – 9.8 nights
- Europe – 8.8 nights
- Americas – 8.2 nights
- East Asia – 6.5 nights
- South Asia – 6.4 nights
- Asean – 4.9 nights
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| Tourists are seen along Pantai Chenang in Langkawi. |
Top Three Distribution of Tourist Receipts in Malaysia
- Shopping at 33.6%
- Accommodation 24%
- Food and beverages 13.3%
Tourism Malaysia has also indicated that the shopping receipts grew from 33.4% in 2018 to 33.6% in 2019.
Tourism Arrival Growth Worldwide 2019
- South Asia at 22.2%
- East Asia 5.9%
- Americas 4.3%
- Europe 0.3%
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| Tourists at the Saloma Link Bridge, a new tourism product in Kuala Lumpur. |
The last article with the statistics was on tourism arrivals in Malaysia for 2016. That was also during the peak of the China tourists that were visiting Malaysia.
Conclusion
The above Tourism Malaysia Arrival Statistics for 2019 is taken from Tourism Malaysia and for this year, the Visit Malaysia 2020 Campaign was canceled due to the Coronavirus or Covid-19 pandemic.
However, there has been news that Tourism Malaysia will be announcing a brand new Malaysia Truly Asia Campaign later in 2020.
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