PATA Gold Awards 2025

PATA Gold Awards 2025

The PATA Gold Awards 2025 once again shine a spotlight on the travel and tourism industry’s brightest stars across the Asia Pacific region. Since their inception in 1984, these prestigious awards have recognised excellence, innovation, and best practices that serve as benchmarks and inspiration for the global tourism community.

Organised by the Pacific Asia Travel Association (PATA), the awards honour exceptional achievements in marketing, sustainability, social responsibility, and innovation, highlighting projects that shape the future of tourism.

Grand Award Winners

Marketing Grand Award

Macao Government Tourism Office
“Experience Macao Limited Edition”

Sustainability & Social Responsibility Grand Award

Designated Areas for Sustainable Tourism Administration (DASTA), Thailand
“Sustainable Cultural Heritage Preservation of the Ban Na Ton Chan Homestay Community Enterprise”

Gold Award Winners

Marketing Category

1. Best Destination Marketing Campaign (Pacific)
Sarawak Tourism Board, Malaysia
“Sarawak – Gateway to Borneo”

2. Best Marketing Campaign – Carrier
Tahiti Tourisme, French Polynesia
“Follow Your Feelings in The Islands of Tahiti”

3. Best Marketing Campaign – Hospitality
Sri Lankan Airlines Limited, Sri Lanka
“The Ramayana Trail Campaign”

4. Best Marketing Campaign – Industry
Melco Resorts & Entertainment, Macao, China
“Studio City – Sanrio Campaign”

5. Best Integrated Digital Marketing Campaign (Destination)
Flymya, Myanmar
“Travel Easy, Travel Smart”

6. Best Integrated Digital Marketing Campaign (Business)
Tourism Authority of Thailand (TAT), Thailand
“The ‘Love Season’ Initiative”

7. Best Printed Marketing Campaign (Destination)
SOTC Travel Limited, India
“Saare Jahan Se Achha India Humara”

8. Best Printed Marketing Campaign (Industry)
Tourism and Travel Bureau, Taichung City Government, Chinese Taipei
“FUN! Taichung – Explore Taichung from A to Z”

9. Best Sustainable and Inclusive Marketing Campaign
Sands China Ltd., Macao, China
“Publication of ‘In Search of Its Roots: An Illustrated History of Rua das Estalagens’”

10. A New Standard of Excellence
Macao Government Tourism Office, Macao, China

11. Best Destination Article
Rachel Lees – Freelance Writer, Australia
“The Kimberley’s Shifting Tides”

12. Best Industry Article
TTG Asia Media Pte Ltd., Singapore
“TTG Asia Luxury September–October 2024: Rise of Chinese Female Explorers”

13. Best Use of Emerging Technology in Marketing
Korea Tourism Organisation (ROK)
“Smart Solutions for Regional Tourism Challenges Project”

14. Most Engaging Social Media Campaign
Kerala Tourism, India
“Meme-led Makeover Campaign”

15. Best Travel Photography
Tourism Authority of Thailand (TAT), Thailand
“The Hidden Romance of Sam Roi Yot”

16. Special Recognition for Tourism Video
Korea Tourism Organisation (ROK)
“Jeonju Rhapsody (The Official Anthem)” by Steve Barakatt

Sustainability & Social Responsibility Category

1. Best Climate Action Initiative (Industry)
DASTA, Thailand
“Carbon Neutral Community-Based Tourism Prototype”

2. Net Zero Commitment
Waterbom Bali, Indonesia
“Small Island, Big Goals: Waterbom Bali’s Net Zero 2033 Commitment”

3. Best Cultural Heritage Preservation Initiative
School of Hospitality, Tourism and Events, Taylor’s University, Malaysia
“Lenggong Valley Heritage Revival”

4. Best Ecosystem & Wildlife Conservation Initiative
Cinnamon Hotels & Resorts, Sri Lanka
“Cinnamon Rainforest Restoration Project”

5. Best Human Capital Development Programme
Leofoo Tourism Group, Chinese Taipei
“Leofoo H(earing)-I(mpaired) Team”

6. Community-Based Tourism Excellence
Jeju Tourism Organisation, Korea (ROK)
“The Four Pillars of Jeju Community-based Tourism”
— Focusing on Intangible Cultural Heritage of Jeju Haenyeo

7. Destination Resilience (All Destinations)
DASTA, Thailand
“Creative Spaces Revitalising the Old Town into a Lively Heritage District”

8. Tourism for All: Best Inclusion & Diversity Initiative
DASTA, Thailand
“Community-based Tourism for All”

9. Best Women Empowerment Initiative
DASTA, Thailand
“Case Study of Ban San Thang Luang, Chiang Rai Province”

10. Best Youth Empowerment Initiative
DASTA, Thailand
“SE for Youth in Thailand – Loei Youth Saving Group”

Conclusion

All award winners will be honoured at the PATA Gold Awards 2025 Gala Dinner, scheduled to take place on August 27 during PATA Travel Mart 2025 in Bangkok, Thailand. These outstanding projects will also be featured during the Mart, offering delegates valuable insights into the most innovative and sustainable tourism practices from across the Asia Pacific.

The PATA Gold Awards continue to be a powerful platform for celebrating impactful work and promoting excellence throughout the travel and tourism ecosystem.